Smoothbru
Brand Identity Project
Project Overview
In this project, I created a logotype for Smoothbru and developed a comprehensive and detailed guidelines for proper usage of the logotypes and the rest of the identity system elements + include examples of the business system materials and applications with basic descriptions/specs as examples of using the system.
BRAINSTORM & SKETCHES
EXPLORATION & VARIATIONS
Final Solution
The final logomark consist of a coffee bean and a leaf paired along with a san serif semibold wordmark with a serig slogan “Taste the Silk.”
Business System
With the logotype finalized, I created mockups to help visualize how the brand look when it is in use. Mockups include letter envelope, business card, product package, paper cup and business mug.
Social Media Presence
I also created social media presence to help visualize how
the brand presented on social medias like Facebook, Twitter and Instagram.
Brand Activism
The goal of this project was not only to create a brand identity for the business but to also come up with a brand activism campaign to create positive brand awareness. My brand activism idea was to address climate emergencies; with that, Smoothbru can be a climate-conscious coffeeshop.
Standard Manual
The purpose of the manual is to enable other designers, production artists, and/or developers and printersto properly apply and use everything I have established to represent the business.