jumbo
JUMBO turns the commercial break into the game: live trivia and predictions on the match you're already watching, with prizes funded by sponsors. I designed the app experience with the team and built the launch site that carries its energy.
Watching sports is hours of mostly waiting, and the commercial break is where attention goes to die. JUMBO's bet is that the break is playable: pull up the app, answer live questions and predictions about the game in front of you, and win prizes funded by sponsors. The project came through NFTy Arcade, a Bridger partner, whose CEO Chase Lindsley knew us from his time at Tiled. Since August 2025 I've designed alongside Matt Simpson on product, with NFTy's engineers Jacob Steele and Tyler Jorgensen building it.
Past events started life as a full tab on the home screen, and the data in my gut said nobody visits history during a live game. I brought it to the stakeholder call: demote past events to an icon, deemphasized but reachable, and spend that tab on something people actually touch mid-game. It's a small change that reshaped the whole home screen's economics.
The in-game screens originally framed the action inside a card, with the app's chrome still visible around it. We took them full-bleed instead, so the countdown, the question, and the score own the entire screen while you're playing. The pattern propagated across the live screens, and the product started feeling like a game instead of an app displaying one.
The website's job was transmitting the product's energy before anyone installs it, so almost nothing on the page is a static screenshot. The trivia cards are live interface cycling questions in sync with a countdown ring, the step artwork is rebuilt to animate, and the mascots move. Loud purple, yellow, and an all-caps condensed display face carry the sports-arena volume.
- 20+
- live events run in the beta's first weeks
- Aug 2026
- shipped to the App Store
- weekly
- releases since launch
The beta opened alongside the site, and JUMBO shipped to the App Store in August 2026. It ran live through the fall slate from day one, more than twenty real events in the first weeks, with the design loop moving between games: what Saturday's event taught us shipped before the next kickoff. Even the testimonial on the site is a real player's words.
JUMBO is designing for divided attention. The user's eyes belong to the TV; the app gets glances. That constraint drove both hard calls, fewer destinations and bigger moments, and it's a lens I now apply anywhere a product is someone's second screen.